Design and Operation of Cross-Border E-Commerce Platforms for SMEs
Year: 2024
Type: article
Abstract: To address the difficulties faced by small and medium-sized enterprises (SMEs) in participating in cross-border e-commerce, this paper organizes the access of SMEs to cross-border e-commerce from the perspective of platform design, and subsequently proposes some challenges and solutions.
Author: Baihan Zhang
Institution: Baoding University of Technology
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4401960778
