Work

Role of Data Analytics in Business Decision Making

Year: 2024

Type: article

Abstract: Data analytics plays a pivotal role in modern business decision-making by enabling organizations to convert raw data into valuable insights. Through techniques such as data mining, predictive analytics, and machine learning, businesses can identify patterns, forecast trends, and make evidence-based decisions. This research explores the impact of data analytics on enhancing operational efficiency, improving customer engagement, and gaining competitive advantages. The study also highlights the importance of data-driven strategies in reducing risks and optimizing resources. Ultimately, it underscores how data analytics empowers businesses to make informed decisions in an increasingly data-centric environment.

Source: Knowledgeable Research A Multidisciplinary Journal

DOI: 10.57067/0zr57x43

Author: Dr. Vijai Tiwari

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402031177

FWCI: 3.834

Cites:

Cited by: 8

Related to: 10