Year: 2024
Type: article
Abstract: This study explores the strategic choices among wineries involved in wine tourism experiences, including whether they rely on tradition, fully embrace innovation, or combine both. e study, conducted between December of 2018 and January of 2019, draws on face-to-face interviews with 32 owners/managers of New World wineries that, on average, have operated for nearly three decades. e ndings illustrate the predominance of the 'traditional- innovative school', where production and winemaking processes amalgamate existing and emerging principles, methods, and technologies. e chosen inductive approach resulted in the development of several theoretical frameworks; based upon these, empirical and theoretical implications are drawn.
Institutions: The University of Notre Dame Australia, RMIT Vietnam
Language: English
Topic: Wine Industry and Tourism
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4402044871