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Strategi Public Relations dalam Upaya Meningkatkan Citra Positif Lembaga

Year: 2024

Type: article

Abstract: This study examines how the West Java Regional Public Relations Office enhanced its institutional image using the Four Step PR framework by Cutlip, Center, and Broom. The study employed qualitative methods involving non-participant observation, in-depth interviews, and documentation. Findings revealed the following stages in the PR strategy: 1) Problem identification through online media analysis, information collection, and addressing public complaints. 2) Planning and programming involving content adjustments and internal/external team discussions. 3) Implementation and communication through content creation and distribution. 4) Program evaluation through online media monitoring, visitor data, and comparative assessments.

Source: Reputation Jurnal Hubungan Masyarakat

DOI: 10.15575/reputation.v8i1.29805

Authors: Indah Sulistiana Gunawan, Encep Dulwahab

Institution: Sunan Gunung Djati State Islamic University Bandung

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4402048832

FWCI:

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