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Manajemen Corporate Social Responsibility (CSR) Perum Perhutani Jawa Barat dan Banten Pasca Covid-19

Year: 2023

Type: article

Abstract: This research aims to describe the corporate social responsibility (CSR) management of Perum Perhutani West Java and Banten Regional Division in efforts to recover the post-Covid-19 economy through the Triple Bottom Line concept proposed by John Elkington, this concept consists of three stages, namely, Economic Prosperty ( Economic Prosperity), Environmental Quality (Environmental Concern) and Social Justice (Social Concern). The results of this research show that CSR has successfully implemented stages in accordance with the Triple Bottom Line concept which includes the stages of Economic Prosperity, Environmental Concern and Social Concern with the production of forest products which helps the company's economic recovery efforts which have an impact on the community to support the acceleration of economic programs by prioritizing prosperity in collaboration with people's markets and MSMEs in maintaining food security and also alleviating poverty.

Source: Reputation Jurnal Hubungan Masyarakat

DOI: 10.15575/reputation.v8i1.30619

Authors: Nur Fathia, Yusuf Zainal Abidin, Paryati Paryati

Institution: Sunan Gunung Djati State Islamic University Bandung

Language: English

Topic: Corporate Social Responsibility and Sustainability

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: bronze

OpenAlex ID: W4402048852

FWCI: 0.459

Cites: 3

Cited by: 2

Related to: 10