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Pengelolaan Media Sosial Instagram @Finansialku_com dalam Membangun Citra Perusahaan

Year: 2024

Type: article

Abstract: This study aims to describe the process of managing Instagram social media in building a corporate image carried out by Finansialku through Instagram @finansialku_com. The researcher describes the social media management process starting from fact finding, planning, implementation, and evaluation. This study uses the four-step public relations concept from Cutlip, Center, and Broom. The paradigm used in this research is constructivism. The approach used is qualitative. The method used in this research is descriptive analysis. Data collection techniques used were in-depth interviews, passive participant observation, and documentation.

Source: Reputation Jurnal Hubungan Masyarakat

DOI: 10.15575/reputation.v6i4.20604

Author: Della Kurnia Putri

Institution: Sunan Gunung Djati State Islamic University Bandung

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4402048854

FWCI:

Cites: 17

Cited by:

Related to: 10