Kampanye Public Relations Greenpeace Indonesia dalam Menangani Krisis Iklim
Year: 2024
Type: article
Abstract: This article discusses the process of Greenpeace Indonesia's public relations campaign to deal with the climate crisis through Instagram social media. This study was conducted using a descriptive qualitative constructivism approach. Source of data based on public relations informants Greenpeace Indonesia. Data collection techniques using in-depth interviews, passive participatory observation, data collection with documents. The results of this study explain that Greenpeace Indonesia's public relations campaign to handle the climate crisis through social media Instagram @greenpeaceid has gone through four main processes. 1) The process of identifying problems by looking for data and facts in the field; 2) Campaign design process by determining campaign targets; 3) the process of implementing a campaign that adheres to the results of problem identification analysis in the form of scientific data; 4) Evaluation process by looking at and assessing indicators of program implementation results.
Authors: Ikhsan - Hambali, Imron Rosyidi
Institution: Sunan Gunung Djati State Islamic University Bandung
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4402048895