Work

Pengelolaan Digital PR melalui Instagram @dishut_jabar

Year: 2024

Type: article

Abstract: This study aims to find out how digital PR is managed on Instagram @dishut_jabar through the concept of The Circullar Model of Some for Social Communication from Regina Luttrell. This study used a qualitative descriptive method with collection techniques through in-depth interviews, observation, and documentation studies. The research results obtained are; 1) the stage of sharing: conducting observations and surveying data for processing; 2) optimizing stage: conducting media screening and improving the quality of work; 3) managing stage: conducting media monitoring for information management through the insight feature on Instagram, then providing quick responses to the public; 4) the engage stage: holding joint activities with the public and involving influencers who have public influence.

Source: Reputation Jurnal Hubungan Masyarakat

DOI: 10.15575/reputation.v6i3.22194

Authors: Bima Fauzi Permana, Haris Sumadiria, Lida Imelda Cholidah

Institution: Sunan Gunung Djati State Islamic University Bandung

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4402048899

FWCI:

Cites: 23

Cited by:

Related to: 10