Work

Corporate Social Responsibility PT Kereta Api Indonesia (Persero) dalam Penguatan Program Sahabat Difabel

Year: 2022

Type: article

Abstract: This research aims to find out the process carried out by CSR PT KAI (Persero) in running a program organized through difable friends, using the four steps of public relations and using a qualitative approach with descriptive methods. Researchers used data collection techniques through in-depth interviews, observation, and documentation. The results showed that the results of this study indicate that PT Kereta Api (Persero)'s Corporate Social Responsibility in strengthening the difable friend program is considered effective. Running a program for the welfare of people with disabilities is an effort to build the company's image in the eyes of the community by providing services both morally and materially. Thus, through the difable friend program, the public perception of PT KAI (Persero) as a company that takes sides and is friendly to people with disabilities.

Source: Reputation Jurnal Hubungan Masyarakat

DOI: 10.15575/reputation.v7i1.29919

Authors: Zulfa Amania Asfani Wulandari, Zaenal Mukarom, Barzan Faizin

Institution: Sunan Gunung Djati State Islamic University Bandung

Language: English

Topic: Corporate Social Responsibility and Sustainability

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: bronze

OpenAlex ID: W4402048933

FWCI:

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Related to: 10