Usage Analysis Mobile Banking and Revenue on Consumptive Behavior of Sharia Bank Customers
Year: 2024
Type: article
Study design: Observational Study
Abstract: Study This aim For explore and analyze influence use of mobile banking as well level income to behavior consumptive sharia bank customers , especially customers of Bank Syariah Indonesia (BSI) Sub- Branch Office (KCP) Malang Pasar Besar. In the era of digitalization banking is increasing developing , mobile banking services are becoming one factor it's important that you can influence habits and behavior consumption customers . Study This focuses on customers active use BSI Mobile Banking Sharia (BSI Mobile) service , though amount the right population No known . For overcome uncertainty this , research This use formula of Malhotra designed For handle population not finite , with assumptions that all over BSI KCP Malang Pasar Besar customers are relevant population . Through comprehensive data analysis , results study This disclose that mobile banking usage and rate income in a way significant and positive contribute to improvement behavior consumptive customers . Findings This give outlook important for internal sharia bank manager designing marketing and development strategies products that can increase loyalty customers through optimization digital services offered
Source: El-Aswaq.
Authors: Nur Faizin Muhith, Sherlina Wahyuningrum
Institution: State University of Malang
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4402049439