Product personalization and brand retailer performance: The critical role of brand retailer‐upstream supplier control
Year: 2024
Type: article
Source: Journal of Operations Management
DOI: 10.1002/joom.1328
Authors: Peijian Song, Li Zuo, Xiaosong (David) Peng, Eric (Er) Fang
Institutions: Nanjing University, Beijing Jiaotong University, Lehigh University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4402076873