Motives for Tipping Behaviour towards Food Delivery Riders: A Perspective from Malaysian Consumers
Year: 2024
Type: article
Study design: Observational Study
Abstract: Tipping is a form of gratitude in which patrons pay extra money to service personnel for excellent service. It often accounts for 15-20% of the entire bill. Tipping customs differ for each country; therefore, it's crucial to understand local practices. Customer tips are given to airport porters, baristas, bartenders, bellmen, busboys, concierges, courtesy van drivers, croupiers, doormen, golf caddies, hotel maids, parking valets, sommeliers, taxicab and delivery drivers, tour guides and servers. According to past research, there are limited studies that focus on tipping food delivery riders or drivers. Thus, this study examines the motives for tipping behaviour toward food delivery riders. Convenience sampling was used, and data from up to 384 were obtained through online survey questionnaires and were analysed using SPSS software. Food delivery consumers who are experienced in giving tips to the food delivery rider are the target respondents of this research. This research will focus on the relationship between the motives variables, which include the weather (1), sympathy (2), autonomy (3), and better service (4) with the tipping practice. The findings of the analysis suggest that the four variables above have a significant relationship with tipping practice. Future research aimed to determine whether and how tipping behaviour changed among individuals who continued eating out by ordering delivery and takeaway meals.
Authors: Nursyafiqah Baharuddin, Seri Tihani Ezamzuri, Mohammad Hafizi Md Rus, Malina Hanum Mohd Kamal, Razlan Adli Zain, Nur Farrah Yasmin Abdul Latib
Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
Funder: Universiti Teknologi MARA
OpenAlex ID: W4402090831