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Small firm internationalization using digital platforms: an assessment and future research directions

Year: 2024

Type: article

Abstract: Purpose This study investigates how the extant literature approached the issue of small firms’ international market entry enabled by digital platforms. Design/methodology/approach The paper presents a systematic literature review of the internationalization of small firms using digital platforms. It includes only empirical papers from Scopus and Web of Science databases, covering 2016 to mid-2023. Findings The study provides both (1) a descriptive analysis of the selected papers, encompassing their temporal and spatial distribution, methods, theoretical perspectives and the type of platform examined and (2) a qualitative analysis of the articles’ content in a narrative review structure, culminating in an integrated framework of key findings and suggested research questions on the role of digital platforms in small firm internationalization. Originality/value There is still a very limited number of studies addressing the phenomenon, with several scholars recently calling for further research. This paper compiles, synthesizes, analyzes and integrates the empirical literature on SME internationalization enabled by digital platforms, offering possible future avenues to advance research.

Source: International Marketing Review

DOI: 10.1108/imr-10-2023-0280

Authors: Angela Da Rocha, Luiza Neves da Fonseca, Clarice Secches Kogut

Institutions: Universidade Federal do Rio de Janeiro, Tecnológico de Monterrey, Pontifícia Universidade Católica do Rio de Janeiro

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: hybrid

OpenAlex ID: W4402100302

FWCI: 12.32

Cites: 101

Cited by: 36

Related to: 10