Work

Brand purpose: a literature review and BEING implementation framework

Year: 2024

Type: article

Study design: Systematic Review

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-08-2023-4663

Authors: Cassandra France, Claudia Fernanda Gonzalez-Arcos, Anne-Maree O’Rourke, Amanda Spry, Bronwyn Bruce

Institutions: The University of Queensland, Pontificia Universidad Católica de Chile, RMIT University

Language: English

Topic: Organizational Strategy and Culture

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402103513

FWCI: 10.43

Cites: 80

Cited by: 28

Related to: 10