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Pengembangan Pangsa Pasar Terhadap Pelaku UMKM dalam Industri Kreatif

Year: 2024

Type: article

Abstract: Micro, Small, and Medium Enterprises (MSMEs) are a crucial sector in Indonesia's economy. The lack of thorough preparation by MSME actors results in suboptimal performance. This journal aims to investigate and outline effective market share development strategies for MSME actors in the creative industry. The method used is literature review. The research results show that market analysis, branding strategies, and understanding customs procedures are key in the market share development of MSMEs.

Source: El-Mal Jurnal Kajian Ekonomi & Bisnis Islam

DOI: 10.47467/elmal.v5i9.2602

Authors: Melissa Damayanti, Wiwin Priana Primandhana

Institution: University of Pembangunan Nasional Veteran Jawa Timur

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: bronze

OpenAlex ID: W4402116738

FWCI:

Cites: 6

Cited by:

Related to: 10