Work

An Analysis of the Relationship Linking Immersive Tourism Experiencescape and Emotional Experience to Tourists’ Behavioral Intentions

Year: 2024

Type: article

Abstract: The sustainable development of tourism is a critical issue, and immersive tourism has emerged as a key market trend that significantly contributes to this goal. Experiencescape, a vital component of immersive tourism, plays a crucial role in shaping tourists’ experience and promoting sustainability within the tourism industry. Taking Chang’an Twelve Hours Theme Block as the research object, this paper investigates the composition and impact of immersive tourism experiencescape by utilizing grounded theory and hierarchical regression analysis on data derived from online reviews and tourist surveys. The findings reveal that immersive tourism experiencescape is divided into two main categories: physical and interpersonal. The physical experiencescape consists of three dimensions: functional facilities, thematic atmosphere, and basic environment. The interpersonal experiencescape, on the other hand, includes tourism performances, host-guest interaction, and personal service. The study demonstrates that immersive tourism experiencescape exerts a significant positive influence on tourists’ behavioral intentions, with emotional experience serving as a partial mediator in this relationship. These insights offer valuable theoretical and practical implications. They provide a perspective for enhancing the sustainability of tourism by improving the quality of immersive experiences.

Source: Sustainability

DOI: 10.3390/su16177598

Authors: Mengzhen Zhou, Xiaofeng Wang

Institution: Shaanxi Normal University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $2,728

Funder: National Natural Science Foundation of China