Work

Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Global Scholars of Marketing Science

DOI: 10.1080/21639159.2024.2362660

Authors: Hafizah Omar Zaki, Nor Asiah Omar, Sharizal Hashim, Yusniza Kamarulzaman, Suddin Lada

Institutions: National University of Malaysia, Universiti of Malaysia Sabah

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

SDG: Quality education

Open Access status: closed

Funder: Universiti Kebangsaan Malaysia

OpenAlex ID: W4402127308

FWCI: 0.887

Cites: 70

Cited by: 6

Related to: 10