Year: 2024
Type: article
Abstract: This article traces the history of commercial attempts to merge olfactory mediated scents with visual media and the ensuing turn toward domestic olfactory mediation. From the earliest attempts at scented cinema to the emergence of consumer-grade odor mediating products as Little Trees and Glade, we conceptualize smell as a neglected site ripe for critical media analysis. We argue that the commercial rise of domestic odor mediating technology, such as air fresheners, facilitate a unique form of nature-based simulation where audiences desire the fake over the real and confuse familiar natural odors.
Source: Media Culture & Society
Authors: Christopher J Garcia, Andy Opel
Institutions: Queens University of Charlotte, Florida State University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4402131511