Harmonizing Social Impact and Corporate Success: The Nexus of GOTO's Contribution to Society and Profitability
Year: 2024
Type: article
Abstract: This research examines the relationship between social impact and corporate profitability in the context of GoTo, Indonesia's largest technology conglomerate. This study analyzes GoTo's transformation from a simple ojek service to a comprehensive digital ecosystem, as well as its role during the COVID-19 pandemic. Using quantitative and qualitative mixed methods, this study investigates changes in consumer behavior, GoTo's economic contributions, and post-IPO challenges. Key findings show a significant increase in GoTo's service usage during the pandemic, with annual contributions reaching 1.6% of Indonesia's GDP. However, GoTo's pursuit of profitability post-IPO faces market volatility and regulatory scrutiny, particularly regarding driver-partner welfare. This research highlights the complexity of balancing social missions with the demands of profitability in the gig economy, emphasizing the importance of a holistic approach to sustainable growth that considers the interests of all stakeholders.
Source: Jurnal Indonesia Sosial Sains
Authors: Dian Alanudin, Muhammad Miqdad Robbani
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4402135238