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Pengaruh Kemudahan dan Kepercayaan Terhadap Kepuasan dan Loyalitas pada Transportasi Maxim

Year: 2024

Type: article

Abstract: This research aims to test the effect of convenience and trust on satisfaction and loyalty with Maxim transportation, with 100 respondents. The data analysis method uses multiple linear regression with the SPSS program. The results of the research easily have a positive and significant effect on Maxim Transportation customer satisfaction, trust has a positive and significant effect on Maxim Transportation customer satisfaction. Research findings reveal that the majority of respondents have used online transportation, customer satisfaction has a positive and significant effect on maximal transportation loyalty.

Source: Al-Kharaj Jurnal Ekonomi Keuangan & Bisnis Syariah

DOI: 10.47467/alkharaj.v6i9.4550

Authors: Fauz Rafid Syafiq, Bambang Sutejo, Sri Sumiyati

Institution: Universitas Stikubank

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402144708

FWCI:

Cites: 12

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Related to: 10