Work

The effect of startup marketing agility on new product creativity and new product performance: the moderating effect of technological turbulence

Year: 2024

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-10-2023-0528

Authors: Woo-Suk Jun, Ho-Taek Yi, Fortune Edem Amenuvor

Institution: Keimyung University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4402277176

FWCI: 5.839

Cites: 90

Cited by: 17

Related to: 10