The impact of customer relationship management (CRM) tools on sales growth and customer loyalty in emerging markets
Year: 2024
Type: article
Abstract: This study investigates the impact of Customer Relationship Management (CRM) tools on sales growth and customer loyalty in emerging markets. CRM systems, designed to manage and analyze customer interactions and data, are increasingly vital in these markets, where businesses face unique challenges and opportunities. The research highlights how CRM tools enhance sales performance by streamlining sales processes, improving customer data management, and enabling personalized marketing strategies. Additionally, it examines the role of CRM in fostering customer loyalty through improved service delivery, targeted communication, and customer engagement. The effectiveness of CRM tools in emerging markets is analyzed through various case studies and empirical data, focusing on how these tools help businesses adapt to rapidly changing market conditions and customer preferences. The study emphasizes the significance of CRM systems in addressing common challenges such as data fragmentation, limited customer insights, and inefficient sales processes, which are prevalent in emerging markets. Keywords: Customer Relationship Management (CRM), Sales Growth, Customer Loyalty, Emerging Markets, Personalized Marketing, Customer Engagement, Data Management, Sales Processes, Market Adaptation, CRM Tools Impact.
Institution: University of Virginia
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4402285722