Work

Virtual Reality Shopping-Insights: A data-driven framework to assist the design and development of Virtual Reality shopping environments

Year: 2024

Type: software-paper

Abstract: In this paper, Virtual Reality Shopping Insights (VRSI) is presented, a framework that aids the development of Virtual Reality (VR) shopping applications as well as collecting data and analysing it. VRSI aims to help software developers and researchers by abstracting the layers needed to setup VR technology on applications developed with Unity. Moreover, it provides data registration tools that monitors user activity from non invasive data sources. This data can be useful for marketing analysts to understand user behaviour inside V-commerce applications, helping them to improve the setup and layout of such environments with data-driven decisions. Furthermore, we present an example of VR shopping application developed with VRSI.

Source: SoftwareX

DOI: 10.1016/j.softx.2024.101874

Authors: Rubén Grande, Javier A. Albusac, David Vallejo, Carlos González-Morcillo, Santiago Sánchez-Sobrino, José J. Castro-Schez

Institution: University of Castilla-La Mancha

Language: English

Topic: Virtual Reality Applications and Impacts

Subfield: Human-Computer Interaction

Field: Computer Science

Domain: Physical Sciences

Open Access status: gold

Estimated APC paid: $970

Funders: Ministerio de Ciencia, Innovación y Universidades, European Commission, Ministerio de Ciencia e Innovación