Work

Extension of the UTAUT Model: Assessing the Impact of Consumers’ Financial Literacy on Intention to Adopt Cryptocurrency Platforms in India

Year: 2024

Type: article

Abstract: In this research paper, we investigate the variables that impact the behavioural intention of cryptocurrency investors in India. The analysis of the data was done using smart partial least square-structural equation modelling. The study was carried out in India using purposive sampling and included investors who had a fundamental understanding of cryptocurrency. It has been established that factors such as financial literacy, facilitating conditions, social influence, effort expectancy and performance expectancy have a significant influence on the investment behaviour of these individuals. The study looks at how the Unified Theory of Acceptance and Use of Technology model with financial literacy affects the behaviour of cryptocurrency investment.

Source: International Journal of Economics and Financial Issues

DOI: 10.32479/ijefi.16417

Authors: Khushnuma Khan, Matloob Ullah Khan, Neha Gupta, Garishma Gulyani, Poonam Singh, Ishrat Rasool, Syeedun Nisa

Institutions: Jamia Hamdard, Manav Rachna International Institute of Research and Studies, Jamia Millia Islamia

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $300

OpenAlex ID: W4402300718

FWCI: 2.315

Cites:

Cited by: 6

Related to: 10