Follow the flow: An exploratory multi-case study of value creation in e-commerce ecosystems
Year: 2024
Type: article
Abstract: Platform-based ecosystems dominate e-commerce, generating value through participant growth and resulting network effects. However, research has lacked any conceptualization of value creation in e-commerce ecosystems. This paper fills this gap by providing a theoretically grounded and empirically validated conceptualization of value creation and exchange, including roles, value creation activities, and value flows among participants. The model integrates insights from a systematic literature review and a multi-case study of ten leading e-commerce ecosystems. Furthermore, an extension to the e3-value notation is proposed by introducing ecosystem segments, allowing for a higher level of abstraction of meta-roles and individual ecosystem participants.
Source: Information & Management
Authors: Tobias Wulfert, Robert Woroch, Gero Strobel
Institution: University of Duisburg-Essen
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $3,720
OpenAlex ID: W4402310574