Investigating binge‐watching and its effect on paid subscription: A mixed‐method study based on SOR theory
Year: 2024
Type: article
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.2402
Authors: Lianlian Song, Shanji Yao, Lili Liu, Geoffrey Tso
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4402321748
