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Socialization of Product Branding as an Effort to Increase Entrepreneurial Interest Among Housewives of Nginden Jangkungan Village

Year: 2024

Type: article

Abstract: Product branding provides various potentials in increasing sales value so that it can attract consumers, product branding can be developed in MSMEs which play an important role in national economic growth. MSMEs are also considered as one of the solutions for people who do not have jobs or do not want to work in a company. One of them is in the Nginden Jangkungan sub-district which still does not have an adequate understanding of product branding, so efforts are needed to increase awareness and understanding, one of which is through socialization. With the socialization related to product branding, it is expected to increase product competitiveness, attract consumer attention and increase income.

Source: AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)

DOI: 10.29165/ajarcde.v8i3.492

Authors: Gyska Indah Harya, Ahmad Naufal Rusyda, Anselma Abistha Pramesti, Dian Puspitasari, Dian Puspitasari, Jenny Amelia Gifani

Institution: University of Pembangunan Nasional Veteran Jawa Timur

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4402334482

FWCI:

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Related to: 10