Work

Destination brand authenticity to destination brand engagement in tourism destination

Year: 2024

Type: article

Abstract: This study examines Destination Brand Engagement (DBE) in the context of tourism primarily focusing on its outcomes rather than its antecedents. This study differs from previous studies in examines the impact of destination-centric drivers and tourist-centric perspectives. Specifically, this study explores how destination brand experience and destination brand authenticity (DBA) influence DBE. The results obtained from 352 tourists as sample and tested using structural equation modeling techniques revealed that destination brand experience and DBA positively and significantly influence DBE, along with discussions of significant managerial and theoretical implications.

Source: Technium Social Sciences Journal

DOI: 10.47577/tssj.v61i1.11647

Authors: Intan Widuri Sakti, Zakiah Darajat, Yori Rismayanti

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402342971

FWCI: 2.233

Cites:

Cited by: 3

Related to: 10