Work

Embracing the future of interactive marketing with contactless technology: evidence from tourism businesses

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-04-2024-0183

Author: Edward C.S. Ku

Institution: National Kaohsiung University of Hospitality and Tourism

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4402362155

FWCI: 1.52

Cites: 85

Cited by: 10

Related to: 10