An Exploratory Study on the Factors Influencing the Intention to Switch to OTT Services : Focusing on Content Choice Deferral
Year: 2024
Type: article
Study design: Observational Study
Source: 방송통신연구
Authors: Hun Kim, Jong-Hwan Choi
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4402376680