Year: 2024
Type: article
Abstract: The article discusses the methods of adapting the restaurant business to the diverse cultural and demographic preferences of consumers.The emphasis is on the importance of inclusivity and authenticity in marketing strategies, which allows you to attract and retain the attention of different ethnic groups, genders and religions.In the context of globalization and increasing competition, restaurateurs are forced to take these factors into account in order to create strong connections with customers and increase brand loyalty.The article analyzes successful examples of the introduction of diversity marketing, including the use of local ingredients, adaptation to the growing popularity of plant-based diets and the introduction of entertainment activities on the menu.The result is the assertion that diversity marketing not only promotes fairness and equity, but is also beneficial from a business point of view.
Author: Tamaz Gomiashvili
Language: English
Topic: Culinary Culture and Tourism
Subfield: Food Science
Domain: Life Sciences
SDG: Reduced inequalities
Open Access status: bronze
OpenAlex ID: W4402380437