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Pengaruh Fitness Experience dan Store Atmosphere terhadap Revisit Intention Pelanggan Fitness dengan Customer Satisfaction sebagai Variabel Intervening

Year: 2024

Type: article

Abstract: This study involved 230 respondents to investigate how Fitness Experience and Store Atmosphere influence the Revisit Intention of gym customers through Customer Satisfaction. The questionnaire was distributed online via Google Form. SEM-PLS was used to test the validity, reliability, and hypothesis analysis. Based on the analysis, the results showed adequate validity and reliability. The hypothesis analysis among variables indicated that Fitness Experience, Store Atmosphere, and Customer Satisfaction positively influence the Revisit Intention of gym customers in the Greater Jakarta area (Jabodetabek). Furthermore, Fitness Experience and Store Atmosphere positively influence Customer Satisfaction. Lastly, Store Atmosphere positively influences Fitness Experience.

Source: AKADEMIK Jurnal Mahasiswa Ekonomi & Bisnis

DOI: 10.37481/jmeb.v4i3.872

Authors: Mochamad Rizky Khairiyadi, Andi Muhammad Sadat, Rahmi Rahmi

Institution: State University of Jakarta

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402453105

FWCI: 0.516

Cites:

Cited by: 1

Related to: 10