Work

Impact of AI on Customer Experience in Video Streaming Services: A Focus on Personalization and Trust

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Human-Computer Interaction

DOI: 10.1080/10447318.2024.2400395

Authors: Saif Ahmed, Norzalita Abd Aziz

Institution: National University of Malaysia

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402456848

FWCI: 33.67

Cites: 146

Cited by: 67

Related to: 10