E-commerce and Rural Marketing Innovations Impact on Rural Market of India
Year: 2024
Type: article
Abstract: The marketing strategies designed for urban markets cannot be directly scaled down and applied in rural markets. A thorough understanding of the social, cultural and economic factors specic to rural markets will go a long way in formulating strategies that are tailor made for rural consumers. An estimated 68.84% of the total Indian population living in villages (Census 2011) makes rural India the next big thing for businesses. The sheer size of rural India gives it a signicant share in the total Indian market, which from the marketer's perspective, translates into a huge customer base. Just like everything else in India, rural India too is changing. Education, access to technologies, and progressively increasing purchasing power is the new face of rural India.
Author: Sunil V. Chaudhary
Institution: The Charutar Vidya Mandal (CVM) University
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4402461891