Enhancing Customer Satisfaction in E-commerce Returns: A Comparative Analysis of Reverse Logistics in Thai and Chinese Customers
Year: 2024
Type: conference-paper
Study design: Observational Study
Authors: Sunida Tiwong, Wachira Ponboon
Institution: Mae Fah Luang University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4402475714
