Work

Understanding how customer interaction drives e-loyalty during returns handling in online retailing

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-02-2024-0101

Authors: Mingfang Li, Askar Choudhury, Na Zhang

Institutions: Hebei University of Science and Technology, Illinois State University, Beijing Information Science & Technology University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402515058

FWCI: 1.031

Cites: 44

Cited by: 2

Related to: 10