Components of Creolized Texts and their Functions (A Case Study of American Movie Posters)
Year: 2024
Type: article
Abstract: The article studies the functions of verbal and non-verbal components of creolized texts, which combine multiple codes in one text. In other words, a creolized text is multimodal. This article discusses the main components and functions of the movie poster as a creolized or multimodal. The movie poster fulfils aesthetic and commercial functions as the main means of movie promotion, conveying information and giving the movie a certain value and meaning. From the point of view of semiotics, the movie poster consists of verbal and non-verbal signs, which interact with each other performing the following functions: attraction, informative, aesthetic, symbolic, explanatory, suggestive, and image-building functions.
Author: He Jingyu
Institution: Novosibirsk State University
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4402524245