Work

Strategies of the Entertainment Discourse Based on the Brand Ecological Holidays in the Republic of Belarus

Year: 2024

Type: article

Abstract: The article is devoted to the research of the Russian entertainment discourse. In the article an analysis of news materials in Russian is carried out. The materials contain information about brand holidays in the Republic of Belarus with the aim to determine the communicative strategies, that are used for the achievement of the main goals set by the authors of the news articles. As a result of the research the terms “brand holiday”, “territorial brand holiday” are defined and the communicative strategies and tactics of the entertainment discourse in Russian are identified, as well as the lexical means of explication of these strategies and tactics.

Source: Herald of Polotsk State University Series A Humanity sciences

DOI: 10.52928/2070-1608-2024-72-4-71-75

Author: D. SAMUSEVICH

Institution: Minsk State Linguistic University

Language: English

Topic: Linguistics and Discourse Analysis

Subfield: Philosophy

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402527720

FWCI:

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Related to: 10