Work

The key opinion leader introduction and pricing strategy for live streaming e-commerce platforms considering the impact of network effects

Year: 2024

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2024.104077

Authors: Haiyue Zhang, Ronghua Sui, Xiaoyu Zha

Institutions: Chongqing Jiaotong University, Chongqing Technology and Business University, Henan University of Science and Technology

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Henan Office of Philosophy and Social Science, National Natural Science Foundation of China, Natural Science Foundation of Chongqing, Chongqing Municipal Education Commission, Humanities and Social Science Fund of Ministry of Education of China, Humanities and Social Sciences Youth Foundation, Ministry of Education of the People's Republic of China

Awards: G1112102776, G1869076714, G2859657911, G3198235389, G8486038102

OpenAlex ID: W4402531362

FWCI: 10.82

Cites: 46

Cited by: 32

Related to: 10