Year: 2024
Type: article
Abstract: The study described the Online Marketing Strategies employed by the Selected Food Retailers in Tarlac City. Specifically, it focuses on the following describing the business profile of the participants to Nature of Ownership, Products Offered, Asset Size, Average Estimated Income for the last three (3) years, and Number of Employees. It also described the online marketing strategies on Product, Price, Promotion, and Place of Distribution. The study used a descriptive correlational research design because the nature of the study demanded the description of the Online Marketing Strategies of Selected Food Retailers in Tarlac City. Furthermore, the problems encountered by the online food retailers in Tarlac City related to Online Marketing Strategies were also determined. The analysis of food retailers in Tarlac City shows a varied background with corporations and cooperatives playing important roles alongside partnerships and single proprietorships. Sanitary preparation and packaging took precedence, although varied portions and price modifications were less frequent. Ownership type did not affect marketing techniques, but it did have an impact on the quantity of products sold, asset size, and workforce size. Challenges or problems including hesitancy to test products, competition, and technological problems during online marketing emphasize the necessity of creative approaches and building client trust.
Author: NICA MARIE A. NICOLAS
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4402552555