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The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia

Year: 2024

Type: article

Abstract: This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.

Source: West Science Interdisciplinary Studies

DOI: 10.58812/wsis.v2i08.1200

Authors: Ni Desak Made Santi Diwyarthi, Luh Putu Citrawati, Made Darmiati, Nyoman Gede Mas Wiartha, Indah Kusumarini, I Wayan Adi Pratama, I Wayan Jata

Institutions: Politeknik Pariwisata Bali, Politeknik Internasional Bali

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402562007

FWCI:

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