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Interplay of Gender and Anthropomorphism in Shaping Perceptions of Autonomous Vehicles

Year: 2024

Type: conference-paper

Abstract: This study investigates the relationship between gender and anthropomorphism in shaping perceptions of autonomous vehicles, focusing on positive, negative, and competence perceptions. The findings reveal notable interaction effects: men with a high propensity to anthropomorphize report enhanced positive perceptions and higher competence ratings, whereas women with similar tendencies display more negative perceptions and reduced competence ratings. These findings highlight the critical importance of considering the combined effects of gender and anthropomorphic tendencies in the design and marketing of AutoUI to improve acceptance and user experience.

Source: International Conference on Automotive User Interfaces and Interactive Vehicular Applications (AutomotiveUI)

DOI: 10.1145/3641308.3685030

Authors: Seungcheol Austin Lee, Sookyung Cho

Institution: Texas Tech University

Language: English

Topic: Social Robot Interaction and HRI

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

SDG: Gender equality

Open Access status: bronze

OpenAlex ID: W4402575752

FWCI:

Cites: 14

Cited by:

Related to: 10