Refocusing and Futuring Perspectives on AI in Marketing
Year: 2024
Type: article
Source: Journal of Macromarketing
Authors: Michael R. Hyman, Vaidas Lukosius
Institutions: New Mexico State University, Tennessee State University
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4402576317