Work

Innovation in Political Communication Strategy: A Qualitative Approach in Examining the Influence of Campaign Messages

Year: 2024

Type: article

Abstract: This research investigates innovations in political communication strategies through a qualitative approach, focusing on the influence of campaign messages in the context of general elections in Indonesia. Through content analysis of campaign messages, this research identifies the main themes, framing strategies, and rhetoric used to influence voter perceptions. The findings of this research have practical implications for designing more effective campaign strategies, increasing more informed voter participation, and contributing new thinking to political literature and political marketing in Indonesia.

Source: Jurnal Indonesia Sosial Teknologi

DOI: 10.59141/jist.v5i9.1745

Author: Patricia Ruth

Institution: Diponegoro University

Language: English

Topic: Indonesian Election Politics and Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: hybrid

OpenAlex ID: W4402588425

FWCI:

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Related to: 10