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Exploring User Predispositions, Usage Patterns, and the Bandwagon Effect on Instagram and Snapchat

Year: 2024

Type: article

Abstract: The current study explores the interactive effects of social media (Instagram and Snapchat) on the bandwagon effect. A sample size of 659 undergraduate students from Pakistani Universities is selected using probability sampling techniques and a self-developed survey questionnaire was distributed among the participants to measure the prevalence of the bandwagon effect.

Source: Research Journal for Societal Issues

DOI: 10.56976/rjsi.v6i3.266

Authors: Adeel Ahmad Aamir, Tayyeb Ramazan, Shamsa Jamil

Institutions: Forman Christian College, University of Lahore

Language: English

Topic: Impact of Technology on Adolescents

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4402602821

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