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Case Study of Marketing Strategies of a Mayoral Election Campaign in Taiwan

Year: 2024

Type: article

Abstract: In an election campaign activity, the four Ps of marketing - product, place, price, and promotion - can be applied to examine a candidate’s attack and defense. What can be learned from applying the four Ps of marketing to the results of previous Taichung mayoral elections? This section sets forth the research background and motivations, defines the study’s scope, states the study’s limitations, and outlines the study’s value. JEL classification numbers: M310. Keywords: Marketing strategy, Four Ps of marketing, Election marketing.

Source: Advances in management and applied economics

DOI: 10.47260/amae/14619

Author: Wen Hao Wu

Institution: Feng Chia University

Language: English

Topic: Electoral Systems and Political Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4402631154

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