Work

Exploring the Priorities in Housing Preferences Studies using Ranking Method and Analytical Hierarchy Process (AHP)

Year: 2024

Type: article

Abstract: This study utilizes lifestyle theories integrated into the design development of houses to enhance the quality of life for consumers. Consumers have several criteria and various lifestyles that differ from one another, and the research need to assess the important priorities considered in an individual's home purchase decision. The study is divided into two objectives: the first is to evaluate priorities based on the fundamentals of lifestyle theory. The second is to assess priorities in terms of house selection and the weights that are reliable and valid. Thus, the research conducted a survey with data collected from 105 respondents randomly through a developed literature study. This data was analyzed using the Henry Garrett Technique, and Analytical Hierarchy Process to achieve the study's objectives. The study found that each lifestyle has different priorities, and the most significant weight is given to the size and space of a house.

Source: International Journal of Academic Research in Business and Social Sciences

DOI: 10.6007/ijarbss/v14-i9/22798

Authors: Azizah Ismail, Ahmad Tajjudin Rozman, Wilson Rangga Anthony Jiram, Nurul Afiqah Azmi

Institutions: University of Technology Malaysia, Universiti Malaysia Sarawak, Universiti Teknologi MARA System, Universiti Teknologi MARA

Language: English

Topic: Multi-Criteria Decision Making

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

SDG: Sustainable cities and communities

Open Access status: diamond

OpenAlex ID: W4402663825