Comparing human and synthetic data in service research: using augmented language models to study service failures and recoveries
Year: 2024
Type: article
Source: Journal of Services Marketing
Authors: Steven J. Bickley, Ho Fai Chan, Bang Dao, Benno Torgler, Son Tran, Alexandra Zimbatu
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4402689480
