Impact of Commercialization on Our Culture: with Special Reference to Popular Indian Festivals
Year: 2024
Type: article
Abstract: The intertwining of commercialization and culture is a complex process that shapes how society functions and evolves. Culture, with its multifaceted elements such as language, customs, values, and art, is a dynamic force that constantly interacts with the economic forces of commercialization. This paper deals with the study of " Impact of Commercialization on Our Culture: With Special Reference to Popular Indian Festivals," as commercialization has reshaped how we celebrate our festivals. One of the most noticeable impacts of commercialization is the commodification of festivals. Many festivals have become lucrative business opportunities to promote and sell their products. This is evident in the extensive marketing campaigns, sponsored events, and influx of consumer goods during festive seasons. While this has injected economic vitality into local markets and industries, it has also led to concerns about diluting the festivals' original cultural and spiritual essence.
Authors: Mr. Vivek Nema, Prof. Manisha Sharma
Institution: Indira Gandhi National Tribal University
Language: English
Subfield: Archeology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4402697350