Year: 2024
Type: article
Abstract: With the advancement of Internet technology, online gaming has emerged as a predominant form of entertainment, and Tencent stands out as one of China's leading online gaming enterprises. This paper aims to take Honor of Kings as a representative to analyze the investment value of Tencent's online game industry, to comprehensively evaluate and prospect its investment in the game industry. Consequently, the research focus of this paper lies in examining the influence of Tencent's investment strategy on the value proposition within the gaming industry. This article has collected Tencent's investment information and relevant data in the past two years and conducted a professional analysis of its investment strategy using data analysis and case analysis methods. The study found that Tencent still has a huge influence in the domestic and foreign game industry, but its independent research and development ability has certain limitations, which threatens other competing companies. To secure its business position, it is necessary to improve its own research and development ability.
DOI: 10.54097/nfqcq730
Author: Jiabao Zhu
Institution: North China University of Science and Technology
Language: English
Topic: Digital Games and Media
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4402721892